Mama’s Minerals stores have the largest collection of minerals, fossils, gems and beads in the Southwest. Their unique and beautiful products appeal to a variety of customers; collectors, decorators, and naturalists.

The company’s Santa Fe store is located in the historic La Fonda on the Plaza hotel. This prime real estate brings many tourists and travelers through its doors.

Sparrow Creative Studio had recently worked with Mama’s Minerals on a social media project, so when the Santa Fe store was ready for an update, Mama’s Minerals reached out to our team.

Our response was to present a unique opportunity to completely reimagine this space. Sparrow Creative Studio presented a gallery concept to the team that would showcase their most exquisite collections, Laura Randolph Gallery. Named for the founder of Mama’s Minerals the gallery would allow the company to set apart high-end, unique, and one-of-a-kind products.

Interior designer Lynne Charapata created a beautiful new interior to display products in a setting that truly allows them to shine. Pronto Signs manufactured the interior and exterior signage.

What we did:

  • Store concept
  • Logo and brand development
  • Signage design
  • Retail labeling design
  • Social & Email templates
  • Web site design
  • Grand opening invitation

The gallery store opened March 2018.