Sparrow 3 tips to ace your professional photo session

Make your head shot work for you

I highly recommend a professional headshot to my customers. The investment pays off tenfold in credibility (and also time saved searching and editing your vacation photos).

Megan and I had our session with Max Woltman photography. Professional head shots are a new step for the Sparrow Gals since we are usually behind the scenes helping our customers shine. As introverts, we were a little nervous about being in front of the camera, but we needn’t have worried. Max and Denise put us right at ease and the session was fun!

A pro photo session typically includes a few wardrobe changes, so you can work with your photographer to match the style of your shoot to your profession and your goals. At Sparrow Creative we support many events, so we had some shots taken in our LBDs. Megan also chose a casual outfit in an artistic setting specifically for TEDxABQ and other volunteer activities. Our business incorporates marketing strategy as well as creative design, so we chose outfits in classic styles with our own artistic touches incorporating our brand colors for our final shots.


Max was running a great special that included makeup – which was a bonus as I am not a makeup girl! Our faces were done by Denise Van Arsdale-West, a professional artist for the NM movie industry. Her expertise with makeup for the camera helped us look our best. To match the creative aspect of our business we had our photos taken in a local art gallery and in a few creative ABQ downtown spaces.

In just a week we had a wonderful collection of professional images for our business! Below, Max Woltman shares his wisdom for others who are ready to invest in their professional image.


1. Choose clothing wisely. Remember that a headshot is a reflection of the impression you want to give to your clients. Do you want to present yourself casually, formally, with an artistic edge? Even the choice of color affects the “psychology” of the images. For example, blue generally conveys calmness, red represents passion, etc.

2. Come to the photography session with an open mind. Every photographer has a different way of working and his/her unique style. If you have familiarized yourself with the photographer’s work and communicated what you are trying to accomplish, let go of the rest, have fun, and let the magic happen.

3. Ask peers for help in choosing the images. We are our own worst critics and often dwell on things like a specific feature of our face (i.e. a big nose, a crooked smile, etc.). Remember that a good headshot has just as much if not more to do with conveying the big picture of who you are as a person than it does with glamour or vanity. The first impression someone gets when he sees your headshot should ideally be the first impression he gets when he meets you in person.

The first impression someone gets when he sees your headshot should ideally be the first impression he gets when he meets you in person. – Max Woltman

Great advice!